Get our tips on sourcing and hiring a growth marketer to help scale your business — and do it in a compliant manner with Liquid.
Want to grow your business faster? Hiring a growth marketer can help you kick start your growth to the next level. But the cost of a full-time marketing employee may be cost-prohibitive in the early stages of your company’s growth. The solution is to engage an outsourced growth marketer to get the marketing expertise you need at a cost that works for your company.
What is a growth marketer?
A growth marketer is also referred to as a growth hacker, growth manager, demand generation marketer, performance marketer, and digital marketing manager. No matter which title you use, a growth marketer can help your company grow its revenue and reach.
What is the role of a growth marketer?
Growth marketers are all about growing your revenue. They think about your entire acquisition funnel — from the initial ad exposure or click to conversion and monthly active users. Growth managers won’t limit themselves to one channel — they’ll consider all the possible marketing channels for your business to figure out how to drive new customers most efficiently. Their work is often referred to as growth hacking as it’s all about continuous, iterative testing.
Growth marketers bring a breadth of marketing knowledge and expertise. This expertise typically includes, but is not limited to, paid search, paid social, email marketing, content marketing, SEO, UX (user experience), and CRO (conversion rate optimization). Experimentation and A/B testing are things they do all day long.
A growth marketer will drive a data-driven marketing strategy and plan for your company. They’ll set the right KPIs to monitor and optimize customer acquisition while ensuring you have the right marketing systems or tools.
Benefits of an outsourced growth marketer
A freelance growth marketer can be the perfect solution for a small business that wants to jumpstart its growth but can’t afford a full-time marketing resource. Growth marketers can provide a wealth of expertise and experience and significantly boost your marketing funnel performance.
Paying Freelancers and Vendors?
Our customers report that using Liquid allows them to put off hiring an Operations Manager and/or Bookkeeper.
Working with an outsourced growth marketer, you can develop the scope of services to include precisely what your company requires and modify as your needs change. Depending on your company’s needs, you can engage generalist growth marketers or specialists, or both.
How to find an outsourced growth marketer
The best way to find an outsourced growth marketer is through referrals from your network or via searches on LinkedIn. Some businesses specialize in outsourced growth marketing services.
What to look for when hiring an outsourced growth marketer
When considering outsourced growth marketing candidates, you’ll want to consider the following:
Do they understand how to create value? How do they set KPIs?
Do they understand your customer?
How have they helped their clients grow? Can they build robust and detailed plans as well as executing all the details? How do they think about iteration and testing? Can they operationalize their strategies?
What marketing channels have they used? Which ones are they “masters” of?
What industry experience do they have — particularly with either your industry or similar industries? Note that the breadth of industry experiences can also help provide new growth ideas.
How strong are their analytical skills? An analytical mindset and the ability to process data are essential in a good growth marketer.
What marketing tools have they used, and which tools are they experts with? Can they advise you on the best tools for your company?
Will they take care of everything related to growth marketing? What other resources will you need to supplement their work?
What’s their communication style? What’s their average turnaround time for communications? Your expectations on communications and responsiveness must align.
How would they partner with you? This question addresses understanding cultural fit – make sure your styles will mesh together.
Managing Freelancers and Vendors?
Our customers report saving 20 hours per month (on average) when they use Liquid’s complete contractor and vendor management system.
Make sure to request and check references. Explore how the candidate has helped the companies grow and partnered with internal teams. We recommend starting with a specific, short-term project, such as building a content marketing plan or a Facebook ad campaign, to evaluate mutual fit before engaging in longer-term services.
Get the marketing expertise you need
An outsourced or freelance growth marketer can be the ideal solution to help your business grow its revenue and jumpstart its growth curve. Your company will get the full-funnel marketing expertise and ideas that it needs within a budget it can afford. And Liquid makes it easy to contract and pay your outsourced talent while helping you with contractor compliance.